FInal Project
Jennifer Tan Qing Ni
0333137
Design Principles
Final Project
Data Collection
So the final project. For this project we have to create a piece that is inspired by the billboards that are around us. At first, I was really worried because, every time I see the billboards on the road, I am never attracted to the billboards by the roads of Malaysia. I find them very unattractive, so I decided to go to the city centre (Bukit Bintang) and look at the billboards there as I feel like they're normally more attractive. When I went there, I realised that a lot of their billboards are digital so I decided to just watch some of them and I managed to capture some that captured my eye. Also I found the billboards there much more attractive and modern when compared to the ones by the road. Below are the pictures that I captured.
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| Figure 12.2 Billboard 2 |
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| Figure 12.3 BIllboard 3 |
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| Figure 12.4 Billboard 4 |
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| Figure 12.5 Billboard 5 |
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| Figure 12.6 Billboard 6 |
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| Figure 12.7 Billboard 7 |
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| Figure 12.8 Billboard 8 |
After that I tried to find some similarities between each of the few billboards and I saw that there are 2 billboards that were commercialising a watch brand- Swatch.
The watch's design is to bring the classic and modern together into one, thus the advertisement shows the model being half statue. To understand this concept more, I decided to watch their ad for the watches as well. Below is the link for the ad.
Swatch 2018- SKIN IRONY
Also the flowers that was shown in figure 12.7 which is for Gucci, I found it quite interesting too.
The Research
I did some reviewing for the billboards that I captured and try to generate some ideas by using a mind map.
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| Figure 12.9 Mindmap |
I then had an idea about greek gods so I did my research and came across the Goddess of Love, Aphrodite. In a tale, Aphrodite's lover, Adonis, was hunting in the woods when he encountered a wild boar and was attacked by it. When Aphrodite saw him injured, she then immediately went to him and she started to cry out of shock. When she cried, her tear dropped onto the surface where Adonis's blood was. So the mixture of Aphrodite's tear and the blood of Adonis created a blood-rose flower. So this story really made me want to create a piece that was inspired by this story. Also, I wanted to incorporate the watches that was in most of the billboards that I captured. I did some research and I found out that clocks symbolises endless love, which was what Adonis and Aphrodite had- Endless love. So I decided to put all of these elements together. In order to get myself started, I went and find some things that inspire me.
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| Figure 12.10 My moodboard |
After doing some research here and there, I started to photoshop together some elements to kind of get an idea of what I will be doing.
I then started to sketch it on watercolour paper. The clocks that I drew are not the same as the picture, I did use references from other sources.
The Process
Sketching
I wanted to get the proportions right and also I'm really bad at drawing portraits so this took me quite some time.
When drawing the clocks, it was a really lengthy process. In order to get the proportions and the placement of the numbers correct, I had to use a compass and a protractor to calculate the angles of how far each hour has to be apart from each other and also some other elements. The Details were crucial as mistakes can be really obvious.
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| Figure 12.11 Photoshopped version- to get an idea of what I will be doing. |
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| Figure 12.12 2nd Version |
The Process
Sketching
I wanted to get the proportions right and also I'm really bad at drawing portraits so this took me quite some time.
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| Figure 12.13 Sketching Process |
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| Figure 12.14 Sketching Process #2- When I finished drawing the face. Moving on to the time pieces |
When drawing the clocks, it was a really lengthy process. In order to get the proportions and the placement of the numbers correct, I had to use a compass and a protractor to calculate the angles of how far each hour has to be apart from each other and also some other elements. The Details were crucial as mistakes can be really obvious.
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| Figure 12.15 Sketching Process #3 -Drawing the clocks |
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| Figure 12.16 Sketching process #4- the finish clocks |
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| Figure 12.17 Adding the rose petals |
Colouring.
After I finished sketching, I then started to paint on the clocks first, using watercolour. I limited my colours (for the clocks) to only silver, gold black and white.
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| Figure 12.18 Water colouring #1 |
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| Figure 12.19 Water colouring #2 |
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| Figure 12.20 Water colouring #3 |
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| Figure 12.21 Water colouring #4 -colouring the petals with red and pink |
Inking
After I was done with colouring the elements, its time to move on to the statue. For the statue, I decided to use ink to draw on it as it gives a better effect than graphite or watercolour. To me it makes the whole piece have a better contrast.
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| Figure 12.22 The finished inking |
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| Figure 12.24 A close up. Cross hatching method was used. |
The Background
For the background, I was really hesitating a lot because I didn't know what would go well with the 'main attention'. I didn't want something that would be too striking as I thought that it will direct the attention away from the main subject. I tried to photoshop a galaxy as a background and I thought it didn't work. So I decided to go with a subtle colour of a sun rise/ sunset colour which are pink, orange yellow and a hint of gold and silver (to make it pop a little :) ).
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| Figure 12.25 Reference of the colours |
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| Figure 12.26 Reference #2 |
The final outcome.
Feedback
At first, Miss Sherry was quite reluctant of my idea as some of the things didn't make much sense and it was kind off weird to her. But then with research and some convincing, Miss Sherry decided to go with the idea. During the process of painting the clocks, she said that it looks like its going well so far. After showing her my final outcome, she said that my the colours really matched well together and also the background was quite suitable with the main subject. She also said that its really great how I manage to get an idea that related to greek mythology from just looking at a billboard and that I should send it to Swatch for them to see :D. All in all, The overall feedback was good.
That is it for Design Principles. Wow. It was really a ride. I really learnt a lot in this course and I had a lot of fun doing all the assignments. I will honestly miss this class and our lecturers :( Anyways, Thats a Wrap for Design Principles :3
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| Figure 12.27 The Final Outcome |
At first, Miss Sherry was quite reluctant of my idea as some of the things didn't make much sense and it was kind off weird to her. But then with research and some convincing, Miss Sherry decided to go with the idea. During the process of painting the clocks, she said that it looks like its going well so far. After showing her my final outcome, she said that my the colours really matched well together and also the background was quite suitable with the main subject. She also said that its really great how I manage to get an idea that related to greek mythology from just looking at a billboard and that I should send it to Swatch for them to see :D. All in all, The overall feedback was good.
That is it for Design Principles. Wow. It was really a ride. I really learnt a lot in this course and I had a lot of fun doing all the assignments. I will honestly miss this class and our lecturers :( Anyways, Thats a Wrap for Design Principles :3
